Thursday, September 27, 2012

New to "BK to the Fullest" - Listings!

There are better ways to try and sell your house than this hilarious sign caught in New Jersey.  Sure, there are already hundreds of places to search for real estate, but BK to the Fullest still thinks the game is broken and needs fixing.  So we're offering a place for owners and brokers to put their listings on our site and get exposure to thousands of readers and serious buyers in Brooklyn & beyond.  Introducing our new "Listings" tab!

This is just the start, however.  First of all, it's brand new and we don't even have any listings on it yet.  And it's going to take more than just this to bring Brooklyn real estate into the Information Age.  Brownstoner's "Marketplace" has been up for some time now, and as great as it can be, it barely scratches the surface in some neighborhoods.  And, ultimately, the direction is for everything to move to one place that makes all other places obsolete.

Last week Trulia went public, pushing a market cap above $600M.  But for all that money at stake, even this writer points out, "For my own home, which is not for sale, Trulia shows the picture of someone else’s house."  And, as we often point out, some of the best buys in all of Brooklyn aren't on Trulia.  And they aren't on StreetEasy.  And they aren't on the New York Times.  And they aren't on Zillow.  Heck, some of them aren't even on their company's own website!

As we've pointed out, LoopNet sold for some $800M+, but that doesn't mean they're the only place you should be listing a townhome in Park Slope.

In fact, just this week we find out that one of the top commercial agents in all of Brooklyn who's sold over $300M in real estate has a high offer on one of his $3M+ listings, not from LoopNet, or their commercial brokerage's website, but from a reader of our website who agreed with our analysis.  Even in light of this, we couldn't convince the agent that it couldn't hurt to throw his townhome listings on StreetEasy.  And we couldn't convince StreetEasy to house the Platinum Member listings.  But we're still working on it.  And, in the meantime, we bring you a place where owners and brokers can put their listings, and where you might find some listings that you won't find on any other site.

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